The Saint Martin

Your Dad probably thinks the fashion market is an industry with no hierarchy but it couldn't be further from the truth. The system works like a pyramid with six different levels to the fashion market. You have your mass-produced tat at the bottom such as Primark which makes clothing for the sake of covering your body. Shoot up to the top and you're...

Type 'Topshop' into Google and the fourth suggestion is 'Topshop copying designers'. Says a lot about the Philip Green owned high street brand, doesn't it?  In some places, Topshop are more famous for their crimes than their clothes. Let's take a quick look at some of Topshop's notable victims over the years, shall we? 3. Yasmin Kianfar Back in 2012, an unknown designer...

Ever noticed that when you go into Selfridges, there are some brands you will find in there that you won't find in let's say Boots and vice versa? That's designer clustering. Notice when you go to somewhere like Croydon Shopping Centre, there's more betting shops then clothes stores? That the designer brands are only small counters in a Debenhams while they make up...

London, Milan, Paris, New York: The four big fashion shows of the year (maybe five if you include Tokyo, it depends how charitable you're feeling). These countries have been influential in the fashion industry for the last twenty five years, but not everything lasts forever. Markets previously thought to have no importance in fashion are emerging with fresh talent and creative minds that...

Earlier this year Victoria’s Secret PINK (A sub-division of the brand aimed at teenage and adolescent women) hosted an exciting competition where participants could enter through a variety of means for the chance for themselves and a guest to be whisked away to Camp Timber Lake, New York to take part in a variety of sponsored activities branded by Victoria’s Secret PINK. Aware Potential entrants were made aware...

To promote their Apple Watch, Apple created a series of adverts that provided a number of situations where the Apple Watch would be useful. The ads were stylish, memorable and thoughtful, highlighting the functions and uses of the watch in a way that appeals to many demographics and categories of consumers. Aware The consistent art direction of the adverts is very eye catching. Each one has a different...